Teach Us Consent sits at the intersection of simplicity and complexity: while consent is, at its core, a simple concept, there is an inherent complexity to the individuals, environments and circumstances that Teach Us Consent speaks to.
Equally, from a practical perspective, we needed to create a visual language that could span a broad range of use cases and audiences.
The final Teach Us Consent brand system has been designed to exist along a spectrum from clean to chaos. Creating visual opportunities to speak to a range of audiences in their language, while maintaining an underlying set of design principles and overall cohesion.