Play On

Led by Olympian, Jemima Montag, Play On provides workshops and resources to high-school age girls with the aim to equip them to overcome the unique challenges that women and girls face to participating in physical activity.

Our goal was to create something cool and fun that resonated with this age group, drawing inspiration from Gen Z trends and culture.

We leaned into the concept of 'you deserve to take up space' in our approach to typography and the brand more broadly: bold, confident and not afraid to take up space.