Momentum Running

Founded by Olympian, Jeff Riseley, Momentum Running is a running club based in Melbourne, Australia. Our goal was to create a visual language for the brand that was simple enough to be easily applied to socials and web while delivering a blend of trust and youth appeal to connect with athletes, parents and the broader track and field community.

Focussed on image distortion, iconography and bold type, the Momentum brand blends clarity and chaos to deliver a pared back yet aspirational aesthetic.